Industrial design

Connect with user at an emotional level. This is our first objective to create an exceptional user experience. This involves understanding the user and creating concepts that are coherent to the business objectives of the customer. This is a truly multidisciplinary approach to synergize aesthetics and user experience with engineering and manufacturing to finally deliver a product to the customer. Broadly we divide the project into four sections:

• Visual brand language - Aesthetics & Brand
• Lifestyle and category - Market
• User experience and ergonomics - User
• Feasibility study – Technology & manufacturing

Engineering design

Realizing the feasible idea from the industrial design stage to a final product is huge effort. At Kummaya we have resources with over 15 years of engineering. We constantly push our boundaries by taking up areas of new technological development and new processes. It is our experience that the original design intent gets diluted during the process of converting the idea into a product. Hence we recommend our customers to give us the total responsibility of industrial design and engineering design.